Maps of UK & Europe, route planner, travel guides, Michelin guides, tourism info, hotel booking, car hire, itineraries, driving directions, street maps, route finder, road map. A wholly-owned subsidiary of the Michelin Group, ViaMichelin designs, develops and markets digital travel assistance products and services for road users throughout Europe. Launched in 2001 and drawing on over a century of Michelin experience in travel, ViaMichelin offers a wide range of services to both the general public and the business sector including mapping, route plans, on-line hotel booking, Michelin Guide hotel, restaurant and tourist recommendations and weather and traffic reports. These services are available across a range of digital channels including the Internet (www.viamichelin.co.uk) mobile handsets and personal navigation devices.